Train young Journalism and Mass Communication students in Communication Research skills (conception, design, data collection, analysis – descriptive and inferential, implementation, evaluation).
Alert students on current issues in Journalism and Mass Communication theory
Develop students’ capacities in appreciating current issues in Journalism and Mass Communication methodology (quantitative, qualitative, and mixed-methods research).
Help students develop skills in the analysis of communication texts (conventional and new media). YouTube, Twitter, LinkedIn, and Instagram, for instance, are understudied in Cameroon, whereas these are trending technologies in the communication sphere.
Help students develop effective and persuasive writing skills
Conduct quality research for and in collaboration with corporations and share scientific results that will advance sustainable growth of the corporations and inform policy
Go into communities (rural and urban) and gather data on critical issues that affect daily life, mostly in relation to mass media’s role in improving the lives of these communities.
Serve as consultant on projects in the social sciences and development research
Collaborate with international researchers and institutions
Imbue trainees with editing skills (Books, Journal articles, research projects)
Serve as a source of employment opportunity for trainees
Assist students on techniques of delivering professional presentations
Engage students in the process of mastering the research process (problem identification, read original research and write a literature review with demonstration of familiarity with citation and reference styles – APA, Chicago, etc., develop research questions and hypotheses, identity and apply one or more appropriate methodologies, collect quality data, analyse data, come out with meaningful conclusions and recommendations on matters related to the wellbeing of humanity)
Stimulate social change through informed data (problem-solving via scientific approach)
Assist communities, governments and other organisations (national, international, and multinational) in the design, implementation, and evaluation of appropriate policies and interventions.
